Find What You Need.  Fast.


The Marketing Asset Manager (MAM) is the central hub for finding and deploying marketing collateral. This was overhauled in 2019.. Larger thumbnails and an upgraded look are just a few of the new MAM features. In most platforms the access MAM from the homepage. It can also be accessed by selecting Menu > Marketing Asset Manager.


 

 
  • On the left side of the screen, there will be a list of all the collateral categories in the system defined by the administrators. Marketing assets can be placed in one or many categories.  These categories can be accessed by specific users or groups, or all users in the platform.  Categories can be nested, similar to a typical folder structure.  
  • The "Favorites" section in MAM where top pieces of collateral for easy access can be placed.
  • Upon searching for marketing collateral, a thumbnail for each item and its name, and the type of marketing collateral it is. 
  • When using the search bar type in the name of a collateral item or keywords defined on the asset and quickly fine the items you are looking for. The search functionality has a keyword search relevancy the order is below. 
  • Keywords
  • Descriptions
  • Title
  • Custom Fields                                                  


 

MAM has a  few options to help filter and narrow down the search for a specific piece of collateral.

To filter by specific collateral types (emails, PDFs, etc) by selecting the specific type from the drop down list on the left.

 

 

  • Search by keyword using the search bar at the top of the page 
  • Search by category/folder by expanding and collapsing them on the left 
  • Sort search results by name (alphabetical) and modified date. This can be found on the far right of the page. 
  • MAM also has the option to select how many pieces of collateral to view per page. This can also be found on the far right including the option for list view. 




 

  • Once the collateral is found, click the thumbnail to bring up the collateral details.  
  • Here, there will be attributes of the collateral and the ability to add the item to the  favorites folder and deploy the campaign.  
  • Administrators will also be able to perform actions to the collateral, such as renaming, duplicating, and editing, via the 3 dots on the top right corner.