Determining a proper email cadence for your recipients relies on a number of factors as well as the type of content being delivered. Oversaturating your users has several downsides.

1. We ALL get exhausted with inbox chaos/saturation.
2. Oversaturation leads to more unsubscribing.
   
   
3. Open rates decline as exhaustion sets in and eventually leads to indifference.
   To find the right balance, look at the relevancy of your content!
   
   
   
4. If you are sending event information, a concise, once-weekly email at the first of the week allows recipients to plan accordingly.
   
   
5. For seasonal information, give the recipient proper time to react to the information.
   
   
6. For notifications (course closed, something broke, kitchen flooded) those should be short, concise and 'until further notice'. No need to send daily, only another notification when the issue is resolved.
   
   
   
7. Factor in the TIME it should be delivered. When do your recipients read their email? And when are they more likely to act on the information? If married, likely when they are together in the evening, right? Or should it be at the top of their inbox when the workday begins?
   
   
   
8. Segment your recipients. Reduce the chaos by only sending relevant information. If the recipient isn't a golfer, don't send them course closure notifications.
   
   
   
9. For blogs or departmental happenings, include them all all in one email with short concise excerpts. These can lead to more detailed 'blogs' using the Articles functionality in the platform.

For reference: the industry average for interval between emails for food services is 11.65 days. Entertainment Services is 12.76 days. Health and Fitness: 9.73. 
22% of ESP accounts send once per week. 19% send more than once per week.

Last but not least... Personalize, personalize, personalize. Use the recipient's name frequently. Use a photo of the author of the content or contact person. Include contact alternatives. Simpler "Outlook" looking emails perform far better with open rates than commercial, 'pretty' emails do. FAR BETTER.

Just because you can, doesn't mean you should.